Cali has been a valued member of the Insite team since 2014. Working as a Project Coordinator and Content Strategist, Cali was recently promoted to Account Manager. We sat down with her to ask her about her experience at Insite, the new position, and to learn a little bit more about what makes her tick.
What are you looking forward to in your new role as Account Manager?
I love collaborating on big picture goals and ideas. I see the role as an opportunity to be more proactive with clients, instead of waiting for clients to come to us with requests. My mantra around the office for a while now has been start a project with “content first” so we can more accurately plan and design digital solutions that will make a measurable impact. I see my new role as Account Manager as the chance to be the change I’ve been hoping to see when it comes to putting together new project work with clients.
What do you think is your Account Manager super power?
I don’t know if I can properly identify my Account Manager super power yet, but it will most likely be fueled by massive amounts of coffee.
How did you get your start at Insite?
I was originally hired as the Operations Administrator and worked at the front desk, but very quickly started helping on the administrative side with Ongoing Services and some small project management. The deeper into project management I went, the more and more I started helping clients with their content. With my education in public relations and journalism along with my understanding of analytics from our Ongoing Services department, my career path shifted from project management to content strategy and development. I believe these skills will still play a huge role in Account Management.
What’s one of your favorite experiences/memories at Insite?
Making french toast for team breakfast with Chris Isom during my time in Ongoing Services. The entire office smelled like maple syrup.
If you had 5 minutes to teach someone something new, what would you teach?
How to write an effective email (or how to effectively get your message across in writing).
What’s the best advice you’ve ever received?
Don’t apologize for things that don’t warrant an apology.
How long have you lived in Texas?
I’ve lived in North Texas almost my entire life, but I was born in New Orleans and still love that cajun culture.
If you could travel anywhere in the world, where would you go?
Tell us two things about you that we might not know.
I loved school as a kid and attended extracurricular activities like museum school, zoo school, and over the summers was part of a program called College for Kids. I still love learning and try to attend as many industry conferences and workshops as my schedule allows.
My first paying job was as a contributing writing for the Fort Worth Star Telegram’s Class Acts program when I was in middle school.